About Us

Hi, I'm Emma! Welcome to Bonnie Woof, a husband-and-wife business specialising in dog collars borne from our love of our own dogs ❤️ They are the field testers and models too!
You won't see any AI-generated images here. Just photos of real products and real dogs! So, if you like things to be genuine, you're in the right place.
Our Story
I grew up surrounded by the friendship of Labradors, so to have a business in the dog world constantly brings back happy memories! When I married Andy, we welcomed our own Labrador, Bonnie, into our lives. She brought us joy for 14 years. As our family expanded with two daughters, Bonnie remained a steadfast presence.
Today, our family includes Willow (Fox Red Labrador) and Lucky (Jack Russell). With their fun and energy, they embody the spirit of Bonnie Woof. And let's not forget Barnaby and Casper, our two giant Maine Coon cats, adding another layer of madness to our Shropshire home.
our mad family
willow keeping warm
Our Vision
Andy and I are passionate about providing the best for Willow and Lucky. Instead of overwhelming you with a million dog supplies that can be bought from most national pet stores, we've niched down to a select range of products tailored to meet the needs of adventure-loving dogs.
5% of any profits will be donated to Dogs Trust (where we got Sandy, our first rescue dog, from).
Quality Assurance
When you choose Bonnie Woof, you're choosing integrity. Every collar we source has undergone rigorous testing on the streets and fields around us. There's no point having a collar that looks nice but doesn't last!
Customer Satisfaction
Our commitment to excellence is reflected in the glowing reviews from our soft launch. With a bank of 5-star ratings, rest assured that these collars have already brought happiness and comfort to lots of dogs (and their humans!).
Your satisfaction is our livelihood, and we want to exceed your expectations with every purchase.
Thank you for visiting Bonnie Woof – where every collar tells a story of love, loyalty and endless tail wags!